Optimisation Manager - MAT Cover - Dorothy Perkins Burton


Who we are:

Fashion isn’t just what we know, it’s what we love. With signature prints, seasonal must haves, wardrobe essentials and pieces for every occasion, our collections are exciting, feminine, versatile and affordable. Dorothy Perkins is for every woman: our clothes come in sizes 6 to 28 with dedicated Tall, Petite, Plus Size and Maternity collections, all with a focus on a feminine, flattering fit. With an extensive selection of shoes, boots, bags and accessories, you can find the perfect finishing touches at DP. Plus, with weekly in-store updates and daily online drops, there’s always something new to discover.

We already know a thing or two about making our customer feel great but that doesn’t stop us constantly looking for new ways to drive the business forwards. Dorothy Perkins is full of passionate people who like to work hard and love what they do and we are always on the lookout for talented people who want to make a difference.

As well as our Retail and Digital channels, our International presence continues to grow with our Wholesale and Franchise partnerships - If you want to be part of our dynamic, global business.

The Role:

Optimisation Team

 The Optimisation Team performs a key role in seeking out and delivering value across all channels. Responsible for gathering analytical insight, customer feedback and translating these into improved customer solutions, the team operates far and wide across the DPBM brands and Group to systematically create value.

Day to Day:


Commercial Projects

 Provide optimisation and innovation consultancy and solutions for projects across other Digital teams and across the Arcadia Group, balancing commitments and managing stakeholder expectations
 Inform user journey/user experience strategies using analytics and optimisation testing techniques
 Undertake website experience and design reviews, pairing data with heuristics, e.g. checkout re-design
 Undertake reviews to identify capability gaps across devices and make recommendations for improvements
 Own customer survey collection and output to enhance quantitative and qualitative voice of customer data, working closely with external research providers
 Identify love and pain points in the customer journey, designing, proposing and testing options for change
 Develop new working practices and flows to improve operational processes

AB Testing
 Operate autonomously to plan, brief and execute tests via our external agency, determining success criteria and associated performance metrics. Track live tests and report outcomes to senior management.
 Form close relationships with our personalisation, segmentation and predictive analytics agencies
 Form close relationships and influence Group analysts along with Brand analysts and stakeholders
 Work closely and collaboratively with other DPBM Digital teams to deliver all projects to a high quality

Must Haves:

 7+ years work experience in digital retail with exposure to Trading, Testing, UX and complex projects
 Able to work autonomously, a true self-starter guided by commercial common sense
 Able to find opportunities, assess potential, influence to secure buy-in, drive change
 Highly organised, able to balance several projects simultaneously
 Possesses a ‘problem solving’ approach
 High attention to detail, performing well under pressure in a fast paced environment
 Able to work collaboratively but make tough decisions when necessary
 Excellent interpersonal skills with an ability to communicate and influence effectively at management level
 Able to ruthlessly prioritise workload based on customer and commercial benefit
 Able to put yourself in the shoes of the customer


 Head of Digital
 Digital Trading, Production, Marketing, Creative and Content teams
 Peers in other brands and at Group

 Google Analytics
 Tableau
 Endeca
 Excel

The exciting Part

  • Early finish Fridays during Summer!
  • 25% discount across all our fab 8 brands to shop until you drop
  • Stunning London offices with a restaurant, bar and beauty salon to always look and feel your best
  • Regular sample sales to refresh your wardrobe at fractional prices
  • Fun, inspiring and ambitious colleagues pushing the boundaries across the whole business
  • Regular competitions to win amazing prizes
  • Events to support our diverse range of charities

We regret, due to volume, only suitable applicants will be contacted.

You’ll find every Arcadia brand shares the same values. We all start with letting people be themselves. We are informal while professional, and we are all about mixing fun with commercial nous. Throughout your career with us we will help you develop, and give you the chance to influence our future. It's not only our products but our people who drive our success. Our people are at the heart of everything we do.