We are one of the biggest fashion retailers in the country and have been inspiring women and how they shop for over 100 years.
Fashion isn’t just what we know, it’s what we love. With signature prints, seasonal must haves, wardrobe essentials and pieces for every occasion, our collections are exciting, feminine, versatile and affordable.
We already know a thing or two about making our customer feel great but that doesn’t stop us constantly looking for new ways to drive the business forwards. Dorothy Perkins is full of passionate people who like to work hard and love what they do and we are always on the lookout for talented people who want to make a difference.
As well as our Retail and Digital channels, our International presence continues to grow with our Wholesale and Franchise partnerships - If you want to be part of our dynamic, global business, click here to see our current vacancies.
Now trading across 12 shops, Dorothy Perkins sells five-shilling (25 pence) blouses and a range of knitwear. The Dorothy Perkins core value-for-money proposition was born.
Dorothy Perkins opened its 250th store. There was now a Dorothy Perkins on most British High Streets. Cash registers were also introduced into all DP stores.
Dorothy Perkins became one of the first companies to harness the power of celebrity by choosing Helena Christensen as the 'face' of the brand. The strapline 'where you can afford to look good' was later adopted.
Philip Green purchased the Arcadia Group Plc. The Arcadia Group brands included Dorothy Perkins, Topshop, Topman, Burton, Wallis, Miss Selfridge, Evans and Outfit.
Dorothy Perkins began life named 'Ladies Hosiery and Underwear Limited'. It was the Edwardian era and women dressed according to their social class.
The new trading name 'Dorothy Perkins' was adopted, suggested by the wife of the director at that time. The name was inspired by the classic rambling rose.
Dorothy Perkins was bought by the Burton Group.
The Dorothy Perkins online store was launched - dorothyperkins.com - where customers could shop Dorothy Perkins clothing and accessories 24 hours a day, 7 days a week.
Today, Dorothy Perkins still delivers newness, affordability and irresistable fashion for women via dorothyperkins.com, in over 400 stores, through customer emails, Twitter posts, a Facebook page and Instagram feeds. Click here to find out more.